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Social Media Management

Target Audience: Potential home buyers, home sellers, real estate agents, and investors in the local areas of five Coldwell Banker Realty offices.

Overview

The aim of this project is to manage the social media pages of five Coldwell Banker Realty branch locations. This includes creating content that is engaging and relevant to the target audience, and increasing brand awareness and engagement of the Coldwell Banker Realty brand. The content includes updates on company events, agent awards, current events, listings and real estate tips.


Marketing Strategy

  • Content Creation: Original and engaging content is created and posted on the social media pages of five branch locations. The content is relevant to the target audience and aligned with the Coldwell Banker Realty brand.

  • Post Scheduling: A content calendar was developed using Sprout Social and Meta Business Suite, and posts were scheduled in advance to ensure a consistent and regular posting schedule. The calendar is reviewed and updated on a monthly basis.


Creative Assets

  • Graphics and Visuals: High-quality graphics and visuals are used to make the content more engaging and shareable while aligning with the Coldwell Banker Realty brand.

  • Photography: High-quality photography of properties, events, and agents is used to showcase the Coldwell Banker Realty brand and its services.


Results and Metrics

  • Social Media Engagement: The engagement rates of each post, including likes, comments, and shares, were tracked.

  • Social Media Growth: The growth of the social media pages and the number of followers were tracked using Meta Business Suite.

  • Award templates designed by me were scaled nationally by the VP of marketing.


Budget and Timeline

  • The project is still ongoing, but since February of 2022, there has been a 26% increase in reach and 70% increase in likes on average, across platforms & office pages.


Room For Improvement

The content calendars are continuously reviewed and adjusted to ensure maximum engagement and growth.

Project Gallery

Want to see more?

Click below to view my most recent work. Additional materials are available upon request

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